What am I passionate about?
I am passionate about helping entrepreneurs and ministries create a visual presence that connects their audience with their “WHY”. Your why is the belief and purpose that drives you. That is what your audience needs to see. It's important that those details are woven throughout your visual branding.
You can try to be like someone or something else but when you do that keeping up appearances may prove to be too much. The commitment to not being your authentic self will come at a price. You do yourself and your audience a great disservice when you hide who you are. Remember your why, your purpose. Share with them what you believe.
People don’t buy what you do, they buy why you do it.
– Simon Sinek
Before I design anything I ask questions. It's important for me to get to know you. The discovery process lets me know what areas need to be magnified in order to attract the right audience. This part of the branding process may shed light on your strong suits as well as uncover your challenging areas. In order for this to be done correctly there has to be a measure of trust. I need for my clients to trust that I am only here to help increase their value and potential. The information they provide me with has to come from an honest place. If you don't believe in your why then your audience won't either. Let's take the time in the beginning to work through each part and THEN create something to visually back it up.
Want to ask me something about branding or anything else creative? Leave a question in the comments and I just might answer it.